How to Start a Print Magazine With No Money

Our featured guest in this episode of Small Business Trends Radio is CD Vann, Founder of Soho Business Magazine. CD started Soho Business Magazine in 2005 with just a few dollars in her pocket and a 3-year old Mac computer. She saw there was a need for growing businesses to be able to use their marketing, PR and advertising dollars “wisely,” and they could be published in a magazine, writing about their product or service industry knowledge while targeting other growing businesses.
At the time a few of her competitors wished she would fail. But she’s here to prove she is a survivor and successful with Magazine Soho.
Here is a sampling of topics discussed during this show:

• Print Publications — are not out of style. Electronic is nice for a concise, quick read. But it’s still a fact that no one wants to download a 365-page file onto their desktop. Additionally, print material can be kept as a reference for later use.

• Business Mentors — are invaluable. Using a mentor in your industry can help guide you along your way and continue your education.

• Advertising — is crucial. PR marketing and advertising is a must to get the word out about your business. In certain industries, word-of-mouth can only get you so far and properly targeted advertising within publications can assist your business growth tremendously.

• Get Published — and start a blog. Get the word out and position your product and service. People read everyday and a well written article or blog can be priceless in the assistance of building clientele.

• Build Relationships — and network within your industry. Work with other businesses and leverage the relationships as a “give-give” situation. It’s one sure way to experience growth and success.

CD says to remember to find balance in your life while building your business. Be sure to take time off. Take advantage of your evenings and weekends and rest so that you can be more effective during the work week.

Source: http://www.smbtrendwire.com